The Ashia Privacy Policy Notice (“Privacy Policy”) applies to all websites, social media platforms and mobile applications owned and operated by Sanctuaire Ashia RF Pty Ltd, ASHIA CHEETAH CONSERVATION NPC, their subsidiaries and/or affiliates (collectively “ASHIA”), including, but not limited to (collectively referred to as the “Site”). The Privacy Policy is in accordance with the Protection of Personal Information Act (POPIA) of 2013.

When you engage with us, you entrust ASHIA with personal information about yourself. We are committed to protecting your right to privacy and will take all reasonable steps to keep your personal information safe and process your personal information in line with the POPIA Act. By continued use and submission of information to the Site and to ASHIA, you consent to the terms and conditions contained in this Privacy Policy and to our processing of personal information for the purposes stated herein. This Privacy Policy incorporates and is expressly subject to the terms and conditions of use. If you do not agree to the terms and conditions of this Privacy Policy, please do not use the Site.

Voluntary Acceptance, Confidentiality of Personal Information, Your Authority, Processing of Information

You have the right to object to the processing of your personal information these terms and conditions. However, we require your acceptance and personal information to provide you with information on any of our activities We will only collect and process personal information for valid and lawful reasons. The acceptance and terms of these conditions and the permission given to process your personal information will stop once we receive your clear written requirement to do so. If you do not agree to the terms and conditions of this privacy policy, please do not use the Site. We will keep your personal information confidential. You have provided this information yourself, via using our Site, email or Covid related forms. If you share your personal info with any other third parties, we will not be held responsible for any loss suffered by you. You warrant that when you give us personal information about your spouse, children, other family members or other persons, you have their permission to share such information with us. You understand that when the information of such before mentioned members of your family or other persons is given or included you pursue their legitimate interest in receiving ASHIA related information. We will furthermore process their information for the purpose set out in this Privacy Policy and related purposes as mentioned.

By submitting personal information, you agree that we may process your personal information for the following purposes: To use for our Database; to email ASHIA related info to you; to contact you regarding Covid or any other infectious diseases; site and social media purpose; to notify you about any changes on our site or services we offer or provide. Various elements of data may be collected to track the usefulness of certain actions and to ultimately improve the value for customers of the Site.

You may provide information to be published or displayed on public areas of the Site, or transmitted to other users of the Site or third parties (collectively termed “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. If you submit a review or use a public review site based on ASHIA web or social media sites, take note that your information can be read, collected or used by other individuals to send you unsolicited messages. ASHIA is not responsible for the User Contributions you choose to submit. If you delete your User Contributions from the Site, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. Proper access and use of information provided on the Site, including User Contributions, is governed by our terms of use.

Comments and Posts

The Site allows individuals to posts publicly visible comments on discussion topics on facebook, blog or other pages. The Site utilises a moderation policy for ensuring posts are appropriate and not harmful to others. As such, we review and moderate posts according to our stated guidelines below. The views expressed in posts reflect those of the individual making the post, and are not intended to be viewed as those of ASHIA. ASHIA promotes public comments and posts for purposes of transparency in who we are and what we do. However, as courtesy and professionalism are paramount, ASHIA reserves the right to block, hide and/or delete, posts that: Reveal personal information; contain obscene remarks, indecent or profane language; contain threats or derogatory statements, offensive material and are defamatory; invoke threats, promote violence and are deemed unprofessional and unethical or that violate any local, state, or federal law or regulation; contain information posted in violation of law, including libel, condoning or encouraging illegal activity and revealing classified information, or might affect the outcome of ongoing legal proceedings; promote or endorse services or products, including links to external commercial sites; contain content that is completely off-topic, spam, or intended primarily to promote a link for purposes of link building. Do not submit copyrighted, trademarked or other proprietary, confidential, and/or sensitive non-public information. By submitting your posts or other work, you grant and effectively allow anyone viewing any (discussion) form on the Site irrevocable permission to copy, distribute, make derivatives, display or perform the poster’s work publicly and free of charge. To protect your privacy, please do not include personal information that can potentially be used to identify you. ASHIA will review all posts in a timely manner, might respond accordingly and might take action if necessary.

Site Security, External Links, Usage details, IP addresses, Cookies, Data Security

For site security purposes and to ensure that this service remains available to all users, the platform on which the Site resides, commonly known as a “production environment”, utilises a wide-range of software tools and programs for the ultimate goal of ensuring its confidentiality, integrity, and availability. Various tools are currently in use or are to be deployed if necessary for the security of the Site.

The Site may contain links to websites created and maintained by other public and/or private organisations. When users click on a link to an external website, they are leaving the Site and are thus subject to the privacy and security policies and the related terms and conditions of these external websites.

Cookies transmit information back to the website’s computer and it is your responsibility to accept, block or refuse cookies. ASHIA might use cookies and similar technologies to gather certain information automatically to store in log files. This includes details of your visits to our Site, including traffic data, location data, logs and other communication data and the resources that you access and use on the Site; information about your computer and internet connection, including your IP address, operating system and browser type. The information we collect automatically is statistical data. It helps us to improve our Site.

Information that we collect from and about users of our Site, includes information: By which you may be personally identified, such as name, country of origin, postal address, email address or telephone number (“Personal Information”); that is about you but might not identify you as individual; and/or is about your internet connection, the equipment you use to access our Site and usage details.

We collect this information: Directly from you when you provide it to us; automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, and other tracking technologies. Credit card information is used only to process payment – but we don’t keep it on record after the transaction has been made as long as it is not required for statutory accounting or tax  purposes; when you make any Donations or Adoptions through our Site.

The information we collect may include: Details that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to a newsletter, email registrations, or requesting further services. We may also ask you for information when you report a problem on our Site; records and copies of your correspondence (including email addresses), if you contact us; your responses to surveys that we might ask you to complete for research purposes; details of transactions conducted through our Site and in the fulfilment of orders; your search queries on the Site; information that you provide through phone, mail interactions or paper registrations that you submit to ASHIA via the Site.

To prevent unauthorised access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical and electronic procedures designed to safeguard and secure the information we collect online. The Site offers encryption of sensitive data. Please note, no method of transmission over the Internet, or electronic storage, is 100% secure. Therefore, while we strive to protect your Personal Information with commercially acceptable practices, we cannot guarantee absolute security. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Protecting the privacy of children is vital. For that reason, ASHIA never knowingly collects or maintains information at our Site from those under 16 years of age, and no part of our Site is directed at anyone under 16. If you are under 16, do not use or provide any information on this Site. Parents are responsible for data provided concerning children under 16.

ASHIA will try its utmost to provide you with reasonable access to your Personal Information for the purpose of correcting this data. To request updates of your information or concerns about the Privacy Policy, contact us at All information accessed through the Site is in compliance with the required information security mandates of Article 32 of the General Data Protection Regulation (GDPR).

In compliance with any court order, law or legal process, including to respond to any government or regulatory request, we may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose Personal Information that we collect or you provide as described in this privacy policy to our subsidiaries and affiliates; to contractors, service providers and other third parties we use to support our business; to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganisation, dissolution or other sale or transfer of some or all of ASHIA assets; for any other purpose disclosed by us when you provide the information; to enforce or apply our terms of use or terms of sale and other agreements, including for billing and collection purposes; if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of ASHIA, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

The Site includes hypertext links or pointers, to information created and maintained by other public and/or private organisations. As such, ASHIA only provides these links for your information and convenience, thus, when you select a link to an outside website, you are leaving the Site and therefore become subject to the privacy and security policies of these external websites. ASHIA does not control or guarantee the accuracy, relevance, timeliness, or completeness of information contained on a linked website; does not endorse the organisations sponsoring linked websites and we do not endorse the views they express or the products/services they offer; therefore cannot authorize the use of copyrighted materials contained in linked websites (users must request such authorization from the sponsor of the linked website); is not responsible for transmissions users receive from linked websites.

Changes of this Privacy Policy, Sharing personal information with Third Parties

We reserve the right to modify this Privacy Policy at any time. Please regularly search for updates. Your continued use of this Site after we have made changes is deemed to be acceptance of those changes. The laws of South Africa will govern any dispute or claim arising out of this Privacy Policy.

If a third party requests your personal information, we will share information, only on the following conditions: If you have given your consent for the disclosure of information to a certain third party; and if that person or organisation has a legal right to access your information and has requested the information via lawful prior procedure.

By continuing to use our Site, you confirm that we may share and combine all your personal information for any or more of the following purposes: Marketing, statistical, social media, research, academic programs; to customise our service to meet your needs.

We maintain the right to communicate with you electronically about any ASHIA related changes, improvements, general information, animal adoptions, fundraising, social media matters and marketing of conservation at ASHIA.

Please let us know via email if we should discontinue direct email marketing to you: